The Real Side of Consumer Treadmill Reviews
If you’ve been looking to buy a treadmill, chances are you’ve started reading some consumer treadmill reviews. There are tons of places to find them online including manufacturer websites, epinions, websites like this one, magazine and more.
Most online stores selling any type of treadmill will also list user reviews.
You can spend hours getting lost in reading these reviews (or is that just me? Ok, sorry.)
You can learn things you never thought you’d discover about the treadmill buying experience (some good and some downright terrifying). And you can even get a good idea if the treadmill you’re going to buy is a good deal or not.
So consumer treadmill reviews are awesome right?
Well – sure, if you can trust them.
Look, I know I’m cynical from years of reviewing, testing and writing about treadmills. But I’ve seen the nasty side of this business. I’ve talked to the manufacturers and I know what really goes on.
So let me warn you – many times you can’t trust the consumer treadmill reviews you read.
Because many times, they are faked.
Yes, folks, faked.
Either it’s someone working for the company that has “bought” the treadmill and gone back to leave a review. Or it’s an ad agency the company has hired to do it for them.
Or it might be someone working for the competition (in the case of a bad review designed to scare your socks off). Happens all the time.
It’s a dirty little secret they don’t want you to know – but it’s business. And business is cutthroat these days, especially with the economic slowdown. Companies will sell their grandmothers to make a sale.
That doesn’t mean you can’t find an honest review – they are out there for sure. My point is that you need to know that many times what you’re reading is slanted.
Another way consumer reviews are slanted is that the website owners (like the online stores) will pick and choose which reviews actually make it online. Ever wonder why that starter treadmill for $599 gets 5 star reviews on the store site? Puuh-lease!
So what can you do?
Well, take everything you read with a grain of salt. Like I said some reviews are real. And the more reviews you read, the more likely you are to get a good pictures of the treadmill’s overall quality.
That’s just my opinion from years of pouring over “consumer treadmill reviews” that clearly were not on the up-and-up. I hope you find it useful in your treadmill research.